Graphic Guidelines: Photoshop

Resolution

BITMAP: 1200 Pixels Per Inch
COLOUR / GRAYSCALE: 300 Pixels Per Inch
“ Please use & supply Photoshop files to size used in ad layout”

Colour

MODE: All files used must be CMYK (Cyan, Magenta, Yellow & Black)
FULL COLOUR: Any colour combination in the CMYK spectrum
SINGLE COLOURS:

  • BLUE (100C, 0M, 0Y, 0K)
  • RED (0C, 100M, 91Y, 0K)
  • GREEN (100C, 0M, 65Y, 0K)
  • YELLOW (0C, 0M, 100Y, 0K)

“ Any proportional percentage of a single colour may be used”

Settings

INK COLOUR: NON-GLOSSY: SWOP (Uncoated) GLOSSY: SWOP (Coated)
BLACK INK LIMIT: NON-GLOSSY: 80 GLOSSY: 95
TOTAL INK LIMIT: NON-GLOSSY: 220 GLOSSY: 325
“ All Photoshop files must be saved and used as either an EPS or TIFF”

Remember

Pantone/RGB/Monotone/Duotone Colours: Must be changed to CMYK
Darkest Point: In non-glossy ads must not exceed 220% ink limit
Layers: Please save and supply layered .psd support file before flattening