Please select a page:
- Introduction
- 1 - Which of the following source of information do you use?
- 2 - How often do you use them?
- 3 - Number of respondents who use the Yellow Pages when searching for the following Goods & Services
- 4 - Do you have a 06/07 Bermuda Telephone Directory in your house?
- 5 - When was the last time that you used the Bermuda Telephone Directory?
- 6 - Which sections do you refer to?
- 7 - How many times a year do you use the Yellow Pages?
- 8 - Last time you used the Yellow Pages did you know the name of the company you were looking for or did you make a search?
- 9 - How many advertisements did you look at in the Yellow Pages Section?
- 10 - Did you make contact with any of the companies you saw in the Yellow Pages?
- 10A - How did you make contact?
- 10B - How many companies did you contact when you used the Yellow Pages?
- 10C - As a result of this contact did you make a purchase, are you likely to make a purcahse or did you make an enquiry?
- 11 - What draws you to a display advertisement?
- 12 - Are you more likely to respond to colour advertisements
- 13 - Overall, do the following aspects of the Bermuda Telephone Directory meet your needs?
- 14 - Are there any areas where it may be improved to make it easier to use?
- 14A - Which areas could be improved to make it easier to use?
- 15A - A book of maps was delivered to you this year with the Bermuda Telephone Directory. Do you or will you use the maps?
- 15B - Where will you keep the new book of maps?
- 16 - Would you like to see more cell phone numbers in the white pages?
- 17 - Which age group do you come under?
- 18 - How many people are there in your household? Including youself
- 19 - And how many of them are under 16 years of age?
- 20 - Gender
- Summary
- Methodology
